Yesterday, I had a conversation with Alex, a business owner who expressed his frustration with the current state of affairs. He’s coming off a roller-coaster year in revenues and worried that 2010 will be the same or worse. The exasperated question came about half-way through our conversation, “Why does this have to be so difficult?”
I had a conversation with Jeff, another business owner later in the day who’s had three consecutive years of increased growth. His question to me was a bit different… “When will this actually become difficult?”
The similarities in business, service and geographic location are clear between these two owners.
So what is it that creates the seemingly enormous difference between the two? How come one is having the experience of dread while the other is having the time of his life?
I asked and here’s what I found:
Consistency vs. inconsistency – Each year, Jeff makes a commitment to employ only three marketing strategies for the year and to stick with them regardless of the results each provides monthly. After 12 months, Jeff determines whether to stick with it or start a new strategy. When asked, Alex shared that he’s tried more than seven marketing initiatives during the past six months. If he felt it wasn’t working, he’d jump to the next idea.
Integrity vs. incongruity – Jeff makes a point to keep his intentions, speaking and actions aligned no matter what the effort. He shows up on time, follows through on all commitments, and practices saying “no” more frequently than saying “yes.” Alex is rarely on time, gets complaints from staff that he rarely follows through, and finds himself overwhelmed consistently.
Action vs. inertia – Jeff starts every day mapping out the five most important actions to take that day, then takes those actions. Alex spends most of his day reacting to the concerns and emotions of the day.
Neither business owner is a rock star or a buffoon. They are simply examples of the way we support or cripple ourselves. Although our present circumstances frequently dictate our behavior and attitude, we really do have a daily choice to be a Jeff or an Alex.
Which one are you right now?
Choose powerfully,
-Coach Preston