Myopic Tendencies

What hole have you dug?
Stan’s business had been booming for years. Recently it’s been taking a beating. Clients have been slow to pay, more prospects are saying “no thanks”, and the constant concern of missing payroll keeps him up most evenings.
“What changed?” he kept asking. “Things were terrific just six months ago. I just need to dig in and put all my energy into my business.” Stan spent the next six months toiling in his business with little results, even though he poured everything he had into it. That’s when he and I met.
How frequently do all of us follow a similar path… we find something’s not working and we “dig in and put all our energy into our business”, then find we dig ourselves a deeper hole?
In my experience working with business owners and professionals, there are two theories as to why this forced myopia method doesn’t work:
- The myth of individualism
- Biomutualism
The Myth of Individualism – this myth defines our belief that our success is dependent entirely on ourselves. In other words, if I’m going to win, it’s all up to me.
This is truly a myth. If it weren’t, we’d see millions of sole proprietorships develop into large and profitable organizations regularly. Instead, we have millions of sole proprietorships, many of whom struggle.
Biomutualism – Although founded in biology, this theory proposes that with biology and another discipline: a) each discipline advances the other, and b) collective discoveries emerge beyond a single field. In other words, we can produce results AND learn when we embrace diversity and collaboration.
I want to take this a step further to propose that in the realm of business and self-development, we will produce the results we want if we break out of our tendency toward myopia and individualism.
In Stan’s case, instead of “digging in and putting all his energy into his business”, we had him create a project separate from his business – a fundraising event for a charity he loves.
In the process of developing a team, mapping out the results plan, and engaging his team in taking action to raise money for the charity, his business began to turn around. What made the difference?
According to Stan, several factors made the difference:
- The fundraising project forced him to collaborate with a team. This project demanded a short time frame and Stan knew he couldn’t raise the amount of money he wanted alone in that time frame.
- The fundraising project required Stan to explore new ways of asking for money by first identifying the myriad of reasons someone would or wouldn’t donate, then revising his approach based on his findings.
- The fundraising project exposed some of Stan’s “weaknesses” in leadership that he so skillfully hides in his business. Doing things independently (being a loner), demanding rather than requesting, and operating without a clear and detailed plan would not work. Those habits had to change or the fundraising project would die.
And they did. Once Stan started learning what worked in his fundraising project, he began applying that learning to his business. Eight months later, his business is back on track.
Leadership Practices:
- Create a project in an area of life that will inspire you – separate from your business.
- Assess what habits do and don’t support you in your business through self-assessment and the feedback of others.
- Choose one area of your business in which to collaborate this month.
- Look for related learning in seemingly disparate areas of your life.
Like Stan, you’ve created success on your own that you can be proud of. Perhaps the next step to creating breakthrough results lies in diversity and collaboration.
Happy New Perspectives,
- Coach Preston



