Intimacy Lost
Send Out Card reps, be prepared – I’m going to stir up the pot.
Yesterday, I received this in an email – it’s the third such email I’ve received in two weeks:
“Hi Preston – I just got your card in the mail and thank you so much! What a personal way of connecting.”
You’ve got to be kidding. I’m not sure which is more disconcerting: a) that someone acknowledged a hand-written note with an email, or b) that many of these comments have come from people who are in the same business as me – a business whose foundation is built on intimacy.
In a culture that increasingly promotes “efficiency”, we are rapidly losing touch with intimacy. You know, that close, familiar, and caring relationship we have with people.
As a technology consultant or professional, you understand the benefit of being more efficient – who wouldn’t want to move through one task more quickly to get to another you’re more interested in? Plus, you’re perfectly positioned to help folks leverage technology to be more efficient.
But why are we trying to move more quickly through the “task” of creating a close, familiar and caring relationship? The irony is amazing. How much time does it really take to write a note, lick the envelope/stamp, and put it in the mailbox? Is the time saved worth NOT making a deeper connection?
If you’re wondering why more people aren’t identifying themselves as prospects, why clients aren’t buying more, or why your staff seems so resistant to change, you might consider your emphasis on “efficiency” is doing more damage than good.
At what cost are you “benefitting” from efficiency?
Leadership Practices:
- Get “thank you” notes printed and MAIL them after every sales meeting you have.
- Stop sending computer generated “thank you’s” (email, computer generated cards, etc).
- Schedule 30 minutes a day to connect with just one of your staff – leave work out of the conversation completely.
- Notice where you feel you can’t be yourself in relationships.
- Notice what scares you most about being vulnerable – i.e. what’s the real fear?
Your technical skill and knowledge is a gold mine – prospective and current clients value it tremendously. Just beware that the “pull to efficiency” may be doing more damage to the growth of your business than you realize. Revitalize the concept of intimacy in your business and notice the result.
Think about it,
-Coach Preston




