Good vs. great work

Good and familiar doesn't always inspire
Our friend and fellow entrepreneur, Stan, is up to things again. Here’s the latest and greatest…
Stan’s software business has enjoyed more than 16 years of success. Sure there have been some bumps in the road, but it’s been more than an enjoyable ride. That is, up until now.
For the past four months, Stan’s noticed an underlying frustration with his business. He rarely kicks the covers off the bed on Monday mornings, finds conversations with colleagues and customers tolerable at best, and spends more time day dreaming about how exciting it was 16 years ago when he started the business than he does with current projects and initiatives.
Stan knows he offers a solid product, has happy customers and doesn’t need to worry about money. So what’s the problem?
Stan’s is doing good work… which is exactly the problem.
Consider all we do (our work) can be described in one of three categories: a) great work, b) good work, and c) bad work. Great work offers access to our passion along with challenges that pull us forward; that we look forward to. Good work offers access to making money, fewer bumps in the road and familiarity. Bad work is simply a waste of time. (Find Your Great Work, Michael Bungay Stanier, 2008)
The problem is great work becomes good work over time. And good work becomes bad work over more time. Stan’s work is no longer great; it’s become good.
How many times have all of us found ourselves in that frustrating position? We started our business from nothing more than a few dollars in our pocket and an outrageous passion; a passion that offered us never-ending satisfaction, exciting challenges and the tenacity of a bull-headed, used car salesman.
But now the sunshine has clouded. We’ve built our business, we’re earning a good living, customers and clients seem happy, and our staff seems to work out most of their issues without us getting too involved. Business results keep coming and life is familiar. But are these the reasons we struck out on our own? Are they sufficient to keeping us engaged and in love with what we do? In a word: no.
Like Stan, we got into our business because we wanted to make a huge difference in our community and even for the world. We saw an opportunity to help others get beyond their current frustrations and to find greater success. We were determined to be the One.
And, just like Stan, we have an opportunity to return to that great work. The passion has just taken a back seat. Our vision of making a difference has simply gone out for pizza. Our great work is quietly waiting for us to return.
Over the next month, Stan dove into a process of a) exploring what defining moments initially had him get into his business, b) distinguish the context of his frustrations and challenging whether they were fact or fiction, and c) paint a clear picture of what he wants his future to look like.
By going through this process, Stan has not only stopped the slide from good work to bad work, but has reinvigorated his entire company by getting into new markets that demand a new approach to software.
Great work is back; so is Stan.
Leadership Practices:
- Notice what parts (or wholes) of your business have gone from great to “okay”.
- What projects, actions, conversations, and relationships are you consistently avoiding? Which are you being drawn to?
- Ask and write about the following questions – What’s my purpose? What’s the purpose of my business? What’s the ultimate legacy I want my business to leave?
- Where am I excited about responsibility? Where do I avoid it at all costs?
- Keep a week-long journal regarding your experience of your business; make note of the times you’re inspired. Identify the activity and schedule it as a daily or weekly appointment.
Good work will continue to pay the bills, put away some savings and ensure the familiar and predictable. Great work will blow your socks off with excitement, fulfillment, and possibility. Which do you choose?
Happy Bare Feet,
- Coach Preston
PS – For more on Michael Bungay Stanier’s book and resources, visit Find Your Great Work. It’s amazing.




